“Obviously, if you are going to win the election you have got to secure the people who regard themselves as rusted on Coalition voters and then you have got to reach out to the middle ground,” Mr Abbott told Fairfax Radio today.

“And ‘Howard’s Battlers’, to use that phrase, were basically working people who respected John Howard because he thought that, in his own way, he was one of them.

“We can reach out and claim those same people … maybe this could become Abbott’s Army.”

I think I know what Abbott’s Army looks like already:

I don’t think I’ve ever been happier on a Tuesday morning.

Thanks for asking, everything’s fine at this end with the subscription.

My only comment on editorial matters is about your recent sally into… equal opportunity journalism: “Are the girls alright… are they getting enough stuff on childcare, frocks, etc?”

I didn’t say anything at the time and am still a bit wary of this universalising theory of ‘women’s interests’. If I believed that anyone could comment for all women, I guess I’d be reading Women’s Day, not Crikey. But since you asked, I am going to offer a comment: my idea of interesting articles involves seeing everyday, mainstream issues of politics, society, culture and economics challenged by perspectives other than those of the traditionally privileged or powerful (i.e. old white guy syndrome). Your subjects don’t really need to change much (except lose everything on what female public figures wear: really not funny). To impress more women readers, at least ones like me, you could seek out more divergent viewpoints.

To give you an example, economic analysis offered in Crikey might swing from Friedman to Keynes to the frankly loopy, but that’s not the division I think is significant. Read Marilyn Waring (or ask her to write for you): if your economics doesn’t recognise the significance of women’s unpaid work to Australia’s productive capacity, it is fundamentally and bizarrely skewed, and not a very useful analytical tool. You could use Waring’s economics to look at the value of child care (measured and not) to the GDP and society as a whole – a matter of current interest but addressed in a more interesting way than just talking about Eddy Groves and his pants.

While you’re at it, why not challenge some of the assumptions left lying around by floundering theories of economics or rotting capitalist structures that still reify the ‘smartest guys in the room’ (or shouty young Hugo Boss types on the trading floor) – but fail to respect size-16 women dressed by Rockmans, with part-time jobs, an elderly dependent parent, three kids with packed lunches, a clean toilet and husbands with ironed shirts. What the hell does contemporary journalism say to these women about their lives, other than “despite your best efforts, you’re not doing it right”?

Why don’t you question the effects of pressure from green, slow-food, grow your own mizuna, shopping-at-markets-n-baking-it-from-scratch, read the ingredients label on everything and look-15-years-younger-than-you-really-are articles for women who were already going quietly nuts on 5 hours of broken sleep a night? Why can’t I trust that the food I buy in supermarkets or the water out of my taps is actually safe for my kids? Why do I have to do home study in body chemistry and physiology to figure it out for myself? Why isn’t my government protecting me from rapacious greed? Why don’t I have any choices between the grocery oligopoly and spending $23 on 100ml of olive oil in a tent every fourth Saturday? These aren’t just women’s issues, dammit, so why isn’t journalism supplying answers, or at least asking better questions? Journalism just runs with the dogs: Look out for pedophiles! Look out for preservatives! Have more sex with your husband! Spend time on yourself! Discipline your child! Use sun block! Don’t eat cheese! Satin blouse! Julie Bishop! Babies in microwaves! Buy this! Lose that!

Ahem. Crikey could stop indulging the endless infighting that belongs on homemade blogs. If I’m paying for it (and I am), then I am looking for critical and professional journalism that pushes past the media release to ask tough questions and provide independent and well-researched background about how decisions by governments and other institutions are made and how they really affect our lives. Stop focusing so much on how government decisions affect other politicians or people in club lounges — which Crikey is a bit prone to. Don’t waste space and use up my day on people who just like arguing and who don’t care whether it’s about Israel or climate change. I can have a poorly-argued debate with a partisan nut for free on the weekends, thanks.

I was really impressed with your items on the scandalous termination issue in Queensland. And I like Eva Cox. BUT if she’s the only one doing this kind of writing (or being published), then all Crikey is really doing is creating a context that makes Eva and her subjects appear more “fringe” than they really are. And that’s the crux of it: despite your subscription numbers, women aren’t actually a minority and our many and various interests aren’t something to be considered as a monolithic issue now and then, in your spare time. Don’t worry so much about the ‘woman’s perspective’ – instead, just go out and get a lot more women’s opinions a lot more often. How about interviewing a female expert in every single one of your articles – just for a month – to see if it makes a difference?

(I wonder how pissed off the rest of your readership would get?)

Again, thanks for asking.

K8y

Somewhere right now, well out of sight, Tony Abbott is pouring himself a moderate glass of domestic sparkling …

Zoe needs To Assert Dominion Over Her Pod
Indeed, the Pod is a malestorm of coughing, deep sookiness and explosive diarrhoea. In fact if anyone fancies swapping pods for a few days, please do leave a comment.

Zoe needs a middle name
Correct. Not only is “Ann” dull as dishwater – lacking even an elevating “e” – I was named for my paternal grandmother, who turned out to really be called Nancy all along. Things could have been worse, as my maternal grandmother’s name was Ethel Mary.

Zoe needs a stylist and food
Correct, but not in that order.

Zoe needs to wear pants.
Oh, pants to that.

Zoe needs (Bristol) is on Facebook.
I don’t need Bristol, especially not if it’s Bristol Palin. And yes, I am on Facebook, but only fleetingly these days.

Zoe needs an intern.
And a dry cleaning account.

Zoe needs a reality check.
Because if I don’t, this kind of shit will happen.

Zoe needs more Space at Zac Posen Fall Winter Fashion Show.
So she can get a good backswing up on her handbag and take a few of these skinny-legged idiots out.

Zoe needs a sister but she’s not getting one.
My 70 year old mother would heartily agree, while pointing out that Zoe already has a perfectly serviceable sister.

Zoe needs a good home.
Housetrained, affectionate, vaccinated and wormed – c’est moi.

via @barrysaunders on Twitter

The first throbbing V8s of Australia’s pre-eminent bogan festival, Summernats, could be heard gathering last night. Expect updates.